PR & Marketing 
Plans

For this PR plan, I worked on the brand Neutrogena. The aim of this PR plan was to increase sales for products in their Hydroboost product line by capitalizing on the existing popularity of the Hydroboost gel

My team was tasked to act as a new business team who was responsible for the development of a public relations campaign for the dating app OkCupid. The plan focused on creating a social media campaign aimed at re-engaging dormant users on the OkCupid platform. 

My team was tasked to create a social good campaign that tackled a social issue and could be translated across at least three communication platforms. We decided on a campaign called 'Black Joy' to inspire a new meaning to what Black Lives Matter means.